The first platform where Measurement × Rate × Compound Multiplier = Transparent Value. No black boxes. No inflated decks. No guesswork.
Powering ROI measurement for leading sports leagues, music festivals, esports tournaments, and corporate events
Sponsors receive inflated ROI decks with no calculation trail. Numbers appear from nowhere. 78% of sponsors say they don't trust the numbers they receive.
Asset values live in 47 different Excel files across teams. No single source of truth. No standardized taxonomy. No version control.
Rate overrides happen silently. No one knows who changed what, when, or why. Impossible to audit. Impossible to trust.
5 layers — Value Type, Category, Tier, Engagement, Region — stack into one compound factor. Fully configurable by admin.
Every asset shows: Measurement × Rate × Multiplier = Value. Click any number to see its full derivation chain.
Override a rate? Provide a reason. Every change logged with user, timestamp, before/after values. No silent changes ever.
Benchmark rates by industry × region × tier. Anomaly detection flags suspicious overrides >50%. Confidence scoring grades A–F.
10 categories, 25+ sub-groups, 3 tiers per asset. The most comprehensive sponsorship asset taxonomy ever built.
What-if scenarios. Adjust measurement, rate, or multiplier and see ROI update instantly. Compare scenarios side-by-side.
CMV · PSV · NMCV
10 categories
Premium · Standard · Budget
High · Medium · Low
7 regions globally
Every number in the platform links back to this formula. Click any value to trace its origin.
AI benchmarks rates by industry × region × tier. Shows min/max range + confidence level. Not a guess — a calculated benchmark.
Flags ROI >300% as suspiciously high. Catches zero-value assets. Detects rate deviations >50% from master. Alerts, not blocks.
Auto-generated performance summaries. Classifies as Exceptional / Strong / Moderate / Underperforming with specific reasoning.
A–F grades based on: asset count, category diversity, measurement completeness, rate consistency, ROI reasonableness.
Industry-specific recommended asset mixes. Shows coverage percentage. Identifies missing high-value categories.
Sports: 120–350% ROI. Esports: 150–400%. Music: 100–300%. Conferences: 80–250%. Your percentile ranking vs peers.
Configure the Engine
Run the Campaigns
Trust the Numbers
Admin configures 99 master assets across 10 categories. Sets rates by industry × region. AI suggests benchmarks. Assigns tiers (Premium/Standard/Budget). Configures 5 compound multiplier layers. Onboards clients with category preferences.
Client creates campaigns and adds sponsors with investment amounts. Assigns assets from the master library. Enters real measurement data — seconds, impressions, units, mentions. Overrides rates when needed — every override requires a reason, logged with user + timestamp.
The engine calculates: Measurement × Rate × Compound Multiplier = Value. Every calculation visible to all roles. AI flags anomalies, grades confidence A–F, generates performance narratives. Sponsors see exactly what they paid for. Export reports as PDF/CSV.
Every rate change requires a reason. Logs user, timestamp, old value, new value. AI flags deviations >50%.
Rate cards are versioned. Every update snapshots the previous version. Full timeline of rate evolution.
20+ event types tracked: client created, asset updated, rate overridden, user deleted, ticket resolved. Filter by type, user, date.
Multi-factor AI quality score. Factors: asset count, category diversity, measurement completeness, rate consistency. Grades A–F.
Join the platforms making sponsorship ROI transparent, auditable, and trusted.
Launch the Platform →